A sensual identity
Yasmine Ammal Piskorski, Creative Director and Owner of contemporary denim brand Horde Studio, is a true ‘globally nomadic itinerant’, regularly travelling and quietly observing to immerse herself in cultures, driving the design and concept process through inspiration and fascination.
Spending her time with her beloved family located between Casablanca, Paris and London she engages in her visceral, unquenchable desire to connect with the arts and experience ’the new’ as often as is possible to feed her passion to create.
Yasmine was raised surrounded by the arts and witnessed the beauty of purism in creativity. From her parents - a musician and a painter - Yasmine learned from an early age that connection to oneself and others can be found in the collective creative process. Yasmine’s modus operandi is to craft, curate and create. As primarily an artist with a deep connection to abstract painting, it is the nuances found within raw, honest creativity and the idiosyncrasies of human behaviour that finessed the transition of her abstractions from the artist's canvas onto denim, to see her creations come to life as they live and breathe on the human form.
Motivation is found in the curatorial process and feeds the need to push herself, to dream, yet to discover her true self via creative bravery and the modernist desire to move things on and push things forward. Forever inspired by great thinkers and philosophers of change to benefit our condition, she cites Andre Putman as a guide through his words:
“Whoever dares nothing, loses themselves. Let’s share pride in having challenging projects even unrealistic ones as things don’t move unless we have a dream.“
The deep rooted DNA binding the HORDE-STUDIO manifesto is to share in the creative journey.
“its so vital to me that I personally know all the people involved in the project, as Horde Studio is built around vibrations and shared positive energies. I need to get involved personally with my teams and only work with people who make me feel good, inspired and most importantly ... positive”